FTC Center for Talent Attraction, Culture & Engagement

A global think tank connecting culture, employer brand, people experience, and recruitment intelligence to reimagine how organisations attract and engage talent over the next decade.

Center Overview

The Center brings together senior executives with strategic responsibilities for talent attraction, employer branding, and talent engagement from leading organisations around the world.

As a member of the Center, you join a peer group that meets every quarter virtually, gets together for in-person meetings to discuss trends and share learnings, and that meets at the FTC Summit in Stockholm every year.

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Leadership

Founding Members

Richard Mosley

Managing Partner
C-YourCulture

Claudia Tattanelli

Founder & CEO
C-YourCulture

Julia Duhamel

Global Head of Employer Branding, Communication and Engagement
McKinsey & Company

Ted Meulenkamp

Director Global
Employer Branding
Mondelēz

Nimai Swaroop

Group Head of
Employer Branding
Coca Cola HBC

A Commitment To Shape the Global Agenda

AI, Data & Operating Model

AI-augmented talent functions
From recruiters to talent architects
Automation without alienation
AI governance in people decisions

Talent Scarcity & Skills

The global skills mismatch
Hiring in a shrinking talent pool
The new war for specialized talent
Build vs. buy talent decisions

Employer Brand & Engagement

Employer brand in the age of transparency
Experience-driven talent attraction
Engagement as a competitive advantage
Culture as a hiring signal

Early Talent & Future Workforce

Rebuilding the early-career pipeline
Apprenticeships & new entry routes
Why Gen Z is opting out
The broken promise of entry-level jobs

A New Era of Scale & ROI

Talent ROI under board scrutiny
Scaling without diluting culture
Doing more with smaller TA teams
From cost center to strategic engine

Globalization, Regulation & Risk

Cross-Border hiring in a fragmented world
Compliance, ethics & fair hiring
Geopolitics and talent mobility
Data privacy in global recruitment

Upcoming Meetings:

March 31, 15:00 CET — Center Launch Meeting (Virtual)
The inaugural session of the Center, hosted by Director-General Daniel Kjellsson and Center Co-Founder Richard Mosley. This introductory meeting will outline the objectives of the initiative, introduce participating members, and set the direction for the year ahead.

April 22 — First Official Center Meeting (Virtual)
The first working session of the Center, bringing together members to discuss key priorities, emerging challenges, and areas for collaboration across talent attraction, culture, and engagement.

June 15 — Stockholm Center Meeting (In Person)
A special in-person gathering during Future Talent Summit week in Stockholm. Members will convene to deepen discussions, share insights, and advance collaborative initiatives. The session will also be recorded for those unable to attend in person.