Arecent survey by Dutch-based KPMG of more than 2,000 executives from Australia, Brazil, China, France, Germany, India, South Africa, the U.K. and the U.S. found that only 35 percent said they had a high level of trust in their organization’s use of data and analytics.
“Nearly all respondents (92 percent) worry about the impact flawed data could have…”
Another 40 percent said they had reservations about relying on the data and analytics they produce, and 25 percent admitted they have either limited trust or active distrust in their data and analytics. Nearly all respondents (92 percent) worry about the impact flawed data could have on their company’s business and reputation.
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